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First, consider what information will be extracted from the coding results, and how this information will address the research objectives. Define the unit of analysis and the quantity of interest for the study. What will be your fundamental unit--documents, paragraphs, webpages, sentences, etc.? Although ReadMe lets you choose among these, we recommend that you choose the unit that makes the most substantive sense. For our work, the blog post was the relevant unit and sentences within it relatively meaningless; other applications might lead to different choices.